elite dental marketing.
exponential practice growth.
WHY
At XPONENT, we believe that true practice growth comes from leveraging the unique qualities that set your dental practice apart. Our name, XPONENT, is a play on the word exponent, symbolizing growth by multiplication. It embodies our commitment to identifying and amplifying the X Factors, or growth factors, that make you unique.
These X Factors are not merely about what you do – many dentists offer similar services – but rather about who you are and what makes you different. It’s your brand, your values, your legacy, and it’s your distinctive qualities that already resonates with your patients. At XPONENT, we dive deep into these elements to create a custom marketing strategy that brings exponential results.
WHO
WE ARE
Founded and led by dental marketing veteran Shad Treadaway, XPONENT is a full-service dental marketing agency specializing in measurable dental practice growth. From new patient acquisition, to top of mind brand campaigns, to high impact growth campaigns, we’ve got you covered.
We craft custom high-performance growth strategies that enhance your practice visibility and drive new patients through your door. Through innovative dental websites, targeted local marketing, comprehensive SEO, and specialty growth marketing, XPONENT is dedicated to elevating your practice and delivering the results you’re looking for.
We craft stunning, user-friendly websites that not only showcases your expertise, but also drives patient engagement and conversion.
WHO
WE ARE
Founded and led by dental marketing veteran Shad Treadaway, XPONENT is a full-service dental marketing agency specializing in measurable dental practice growth. From new patient acquisition, to top of mind brand campaigns, to high impact growth campaigns, we’ve got you covered.
We craft custom high-performance growth strategies that enhance your practice visibility and drive new patients through your door. Through innovative dental websites, targeted local marketing, comprehensive SEO, and specialty growth marketing, XPONENT is dedicated to elevating your practice and delivering the results you’re looking for.
We craft stunning, user-friendly websites that not only showcases your expertise, but also drives patient engagement and conversion.
WHAT
WE DO
The dental landscape is more competitive than ever. Patients are bombarded with online choices, and attracting the right ones requires a strategic and synchronized online presence. We don’t believe in a one-size-fits-all approach.
Whether you’re a single location or group dental practice, we craft custom multi-channel dental marketing campaigns tailored to your specific growth needs.
We craft stunning, user-friendly websites that not only showcases your expertise, but also drives patient engagement and conversion.
From high performance social media ads to hyper-targeted Google ads, our expert team will place you directly in front of patients searching for what you do.
Highlight your X FACTORS, the true brand value of your dental practice, with professional brand centric video and media production.
Ready to outrank the competition? We optimize your website’s content, metadata, and backlinks to rapidly soar you to the top of Google, ensuring that the highest quality patients can easily find you.
Experience the power of control in real time with team and ad performance reporting and revenue tracking.
We provide a custom management dashboard with all the necessary tools for managing your growth, with features like integrated call and text, automated follow up, and call quality monitoring, and more.
SPECIALTY
GROWTH MARKETING
Do you offer INVISALIGN or Dental Implants in your practice? If so, XPONENT’s Specialty Growth Marketing is exactly what you’re looking for!
What is Specialty Growth Marketing?
Certain specialty treatments like Invisalign and Dental Implants are in high demand in the open market and can be leveraged to not only grow revenue quickly, but also to obtain top 20%, lifelong patients-of-record. At XPONENT, we have designed full marketing and sales workflows centered around these specialty treatments that in the right hands, are capable of adding $1 Million or more in revenue to your dental practice.
How does Specialty Growth Marketing work?
Specialty Growth Marketing’s primary hunting ground is social media, where your future patients spend more than 2 hours per day. This visibility aligns your practice with the desires of consumers in your area and builds significant brand recognition. The isolated attention of social media allows consumers to engage with your practice without the interference of your competitors. This gives your team the advantage in contacting and scheduling your new patients into your practice to accept treatment.
Who is Specialty Growth Marketing for?
The name says it all… Specialty Growth Marketing is for dentists that are serious about growth. The earning potential of marketing high demand treatments is significant, and can easily range from $4000 – $50,000 per patient, easily leading to $1 Million or more in revenue per year. Specialty Growth marketing requires a commitment to specific sales workflows that are designed to convert even the most dentally resistant consumers into committed patients that are excited about dentistry. All growth requires commitment and focus, and we will help guide you every step of the way.
COMING 2025
WE’RE HERE TO HELP!
READY TO STRATEGIZE ABOUT GROWTH?
Contact us to schedule your 50-minute Strategy Call today today!